Increase your marketing power with 2d animation videos
Increase your marketing power from 2d animation videos? Another big argument for favoring marketing cartoons has to do with the budget you have for your strategy. Online, people tend to judge the quality of your product or services by the quality of the content you deliver to them. This means that whatever pieces of media you are putting out to promote your brand should be nothing short of top-notch. Well, live-action videos tend to cost significantly more than a marketing cartoon video of similar length and scope. Actors, sets, professional recording equipment, props, on-site production crew… All these things add to the challenge – and cost – of live-action videos. And yes, you could try to produce pieces with a shoe-string budget, but then you are risk rubbing your audience the wrong way and presenting a lackluster corporate image that can be really harmful when first-impressions are concerned. On the other hand, professional-level animation made by an experienced studio allows you to produce top-tier pieces at much more manageably price-points.
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. See even more information at https://www.fiverr.com/skotiskoti/create-2d-animated-explainer-video.
Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.
Hand-drawn style: This style relies on using a hand to draw information while a narrator’s voiceover echoes the on-screen action. Whiteboard animation: This style offers a clean, uncluttered approach. Characters and graphic elements appear on-screen to illustrate the product being sold. In this winning example, the story is told by moving graphic elements while a crisp audio voiceover echoes the on-screen action. If you watch the entire video, you’ll notice that one scene also uses hand-drawn elements. The hand is also used in a different way – It’s used as a vignette within the storyline, instead of actually sketching out the entire story. Find more info on https://www.fiverr.com/skotiskoti.