Meet Sequoia Slentz and some of his creative marketing ideas
Sequoia Slentz or the ascent of a live shows producer expert? “I’ve learned that if you set out to do what’s important to you in life, you might not wind up doing just that, but you’ll find something along the way that will satisfy your original plans,” Slentz said. He, in collaboration with Cleanbox partner and fellow Lagunan John Bovenizer (son of local artist, Helma Bovenizer, who built the “Another Beautiful Day in Paradise” bench in front of the city library), has wrapped up the 12th episode of their reality show, “On the Road with the Killers of Comedy,” of which the first six were picked up by Howard [Stern] TV and will air Feb 5.
Sequoia Slentz profile in 944 Magazine : Although the world CleanBox inhabits is a far cry from the glossy photo spreads of beautiful people getting their rocks off that fill the mag’s pages, the recognition is still appreciated. Even though we despise the types of people who are into the magazine: the Armani and cologne wearing set, the bitchy, fake-titted chicks who won’t give us the time of day, we are ready and willing to accept all publicity. Plus, Sequoia and I got some free tequila at the photo shoot. Nothing beats a semi-solid excuse to drink hard liquor at noon.
About Sequoia Slentz: Owned and operated CleanBox Entertainment since 2001. Over the past 4 years we have produced major live events nationwide. My company created a television show which was licensed to Howard TV in 2009. We are interested in all ideas. Specialties: Designing, Manufacturing, Merchandise, Producing Live Shows, Creative Marketing on a budget, Event Planning.
Sequoia Slentz creative marketing tips: It goes without saying that there’s no “I” in team, and the best way to achieve your results is to be surrounded by people you trust, people who are professionals and experts in the field, and people you can rely onto do their jobs. With so many moving parts of your live event, you can’t micro-manage, or keep track of every detail within each department. So that’s where your team comes in to help you be those extra eyes and ears to catch any issues and ultimately get the job done right. It’s easy to go over budget when you start adding extra wireless microphones, Internet and power drops, cameras, and probably one of the biggest cost over-runs is not correctly estimating the amount of time it actually takes to produce your event. In most cases, labor can be your biggest cost, and if you don’t account for overtime, and even double time, you run the risk of being way over budget. Having the proper staffing ratio is crucial to staying on time and budget. You need to have the right amount of labor to get the job done, and not either under or over staff. If you’re producing a video webcast with a live audience, you’ll have core costs that will cover equipment and labor.
Sequoia Slentz on Covid-19 times and the entertainment industry : Beyond the effects of COVID-19, what are common reasons why musicians have to seek employment outside of the industry they love? When artists are starting, most don’t already have hit records or a trust fund. Without a fan base, the primary focus is making money, paying rent, groceries, and car insurance. They have to figure out a way to survive. At the same time, in some ways, it’s good to work outside of music because work begets work. Being grateful for the ability to play music is important. You have to be thankful and humble that you do get to practice your instrument, write music, and record. Most artists don’t realize that they can find jobs with transferable skills that will help their music career beyond making music: graphic design, fashion, education, website design, software, programming, marketing, social media, accounting, business development, and working at a studio. Learning about money management is a great way for an artist to support their career when they’re starting out.
Killers of Comedy & Sequoia Slentz : We travel around the country with the Killers, meeting super fans everywhere we go. When you hang out with Beetlejuice before a Killers show, you feel like you’re hanging with freak show royalty. Everyone recognizes him and everyone loves him. After the train wreck, Levy and Yucko made a beeline for the exit. Shuli and Beetle risked the angry mob to nab some free food.