Communication marketing strategies from Eden Gelt today

Communication marketing strategies with Edan Gelt right now: DIY Guide To Video Placement: In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online. While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives. Depending on the type of business you own, your goals and the clientele you cater to will determine where you should share your video content. Find additional info at Eden Gelt.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Stick to it: Identify your strategy, value and messaging at the get go. When you waiver and change your position frequently, you waste valuable dollars and lose trust with your target market. Get it right, right away. That’s not saying you can’t make small changes along the way or as you grow but know who you are and stay the course. Laser Focus: Identify who you are trying to reach. You can’t be everything to everyone or you will wind up being nothing to no one. Come to the market understanding not only who you are trying to reach but also what their needs are. Identify your target market and learn about them; research what they value, where they look for content, what their pain points are and how your service, product or business fulfills that need or eases the pain.

Once you are set up on your desired platforms and posting, the next step is to build trust and create relationships with your audience. A great way to do this is to actively engage with them. When a customer shares a positive experience, go further than saying a generic “thank you”, give a personalised open-ended response. People love it when a brand takes the time to have a conversation with them – one on one. Even if it’s a fun and playful conversation, people will remember your brand more for how you made them feel. For more social media and brand communication tips? Read extra details at Eden Gelt.

I’m with you. If you’re like me, videos featuring you as the star can be uncomfortable to create and even watch. But you’re in luck, if you’re a business professional marketing to other business professionals you only need to provide 1-minute of content. B2B videos 1-minute or less perform best with 68% of your audience watching the entire video. Even if you’re a business that is marketing to consumers (B2C), keeping it short is the rule since 60% of watchers will tune you out or turn you off after the 2-minute mark. So now that we know we only need to generate video content of 60-seconds (give or take), let’s get started.

The Power of Free in Marketing: In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. Using “free” as a strategy allows businesses to reach potential customers that may have never reached with traditional marketing. Often, your potential core consumer doesn’t even realize your product or service is needed until they’ve experienced it firsthand. Hence why free samples are the way to wiggle your way into new customers ‘must haves.’

In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.

Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. See more details on Eden Gelt.

Businesses are having to think long and hard about how to get their messages across sensitively. These new messages focus on remaining positive. This current climate is driving significant shifts in the communication strategies of just about all the world’s top brands. Communicating in Trust During the Pandemic: The trust economy existed before Covid-19. With the emergence of ‘fake news’ and Social Media’s ability to spread this information in the blink of an eye. Building consumer trust begins to take on as an important role. This is mainly in part of the product’s capabilities or taste.

Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.