Get to know Izadeli Montalvo and some of her communication industry thoughts
Who is Iza Montalvo and some of her PR media leadership thoughts: With artists like Bad Bunny dominating the charts and U.S. Latinos wielding outsized influence on social media, Spanish language content is undeniably going mainstream in the U.S. This seismic shift presents major opportunities—and imperatives—for brands seeking to engage today’s consumers. I spoke with cross-cultural communications executive Izadeli ‘Iza’ Montalvo, founder of Olán Media and Cross-Culture Connect, about why developing Spanish content should be an urgent priority right now. “We’re seeing phenomenons like Bad Bunny breaking cultural barriers. Spanish used to be seen as niche, but it’s becoming universal pop culture,” said Montalvo, also an AI translation leading expert. According to Montalvo, “the vast majority of U.S. Latinos—75% according to Pew Research—have retained Spanish language proficiency. 85% say it’s important for future generations to speak it too.” This means brands creating Spanish content can connect with most Latinos in their native tongue. Yet Montalvo cautions that simply translating English copy won’t cut it. Find more information at Iza Montalvo
Our Latino engagement strategy helps you reach and connect with Latino consumers where they are, in a way that is authentic, effective and culturally relevant. We understand the unique needs and preferences of Latino audiences, so we are equipped to create marketing, communication and media campaigns that resonate with them and capture their hearts and minds. Iza Montalvo, Founder & Managing Partner is a force of change in the media industry, bringing a distinct blend of journalism skills and entrepreneurial drive to reshape the boundaries of what is possible. She has been a trusted advisor to thought leaders and members of the U.S. Congress as Press Secretary and Director of Communications, offering insights gleaned from her deep understanding of multicultural media landscapes.
Entrepreneurship is the process of designing, launching, and running a new business. It is a risky but rewarding endeavor. Entrepreneurship offers many opportunities for those who are willing to take the risk and follow their dreams. In recent years, entrepreneurship has taken off in emerging markets like India and China because of their growing middle class with disposable income. The world’s entrepreneurs are also finding new ways to fund their ventures as they face difficulties obtaining bank loans or venture capital funding. AI technology will play an important role in the future of entrepreneurship by providing entrepreneurs with advanced analytics that can help them make better decisions about their business ventures.
For brands aiming to go global, bilingual content is a must. By providing content in multiple languages, tailored to resonate locally, brands can successfully expand their reach and establish themselves as an inclusive global force. The effort to properly execute multilingual branding has immense payoffs in improved international engagement and revenue. With over 460 million Spanish speakers worldwide, it’s no brainer that Spanish content is incredibly important in today’s digital landscape.Brands and content creators that tap into this vast audience stand to become global leaders in their fields.
It is not just about startups anymore. Entrepreneurship has evolved over the past decade and it is now a global phenomenon. With emerging markets, opportunities, and funding, entrepreneurship has become a way of life for many people.Entrepreneurship is no longer limited to startups. It has become a way of life for many people all around the world. Emerging markets and opportunities have made entrepreneurship an attractive option for many people who want to make their mark in the world and innovate with technology. Entrepreneurship is not just about the idea, it’s about the execution. Entrepreneurship is one of the most popular career choices today. It has been rated as one of the best jobs in America by Forbes. Entrepreneurship is a way to create opportunities for oneself and for others. It provides people with an opportunity to explore their own potential and to develop their entrepreneurial skills.
Izadeli Montalvo or the ascent of a media expert: Do not wait until you launch your business to get customers or consumers, because they are the central element that determines the success or failure of your initiative. Make as much networking as possible! Gather contacts! Offer samples with your product / service! It’s never too early to start marketing for your business. The main motivation for writing your business plan before you start is to save time and money later during the business development. In addition, the business plan helps you to clarify your business concept and gives you a general map based on which you will invest in growing your business. There is no need to make a detailed and fluffy business plan, focus on those essential elements of the plan that will help you throughout your business development. More information and tips on writing a business plan can be found in the How to write a business plan section. See extra info on Iza Montalvo Orlando FL.
So what does it mean to bring on an individual or family investor in lieu of going the traditional VC route? These individuals often wish to stay in the venture investment game, but desire more transparency to underlying investments than the traditional venture investing experience provides. They also want the ability to cherry-pick the best deals. In addition, they want to avoid paying the typical “2 and 20” — a deal structure that requires investors to pay a 2 percent annual fee (some as high as 3 percent) to the VC firm on top of the 20 percent return on investment. This is why we’re seeing more of the mega-wealthy groups in the region move away from only investing in private equity funds to increasingly working with their family offices to find the right types of direct investments that fit their long-term wealth-generation strategies.
Iza Montalvo regarding on leadership training : One way forward is to identify the ever changing needs of your customers in terms of the strategic plan of the organisation and its current workforce. Following up with research is the action plan for the training strategy and once that has been completed, focusing on the training goals. If the required systems and resources are in place the training can begin. This is complemented by on-going monitoring and when the training is through, an evaluation and assessment of the trainees as well as the training process should be implemented. It is only by doing this that the firm will be able to assess the cost and benefit of the money it has spent, delivering training to staff, with confidence.
The pressure definitely is on choosing the right place. Incorporating in a wrong jurisdiction with unsuitable policies can cost you severe consequences and a waste of resources. That’s why thorough planning and research is a must (or at least the right consultation from the real professionals). Corporate giants do this all the time. Apple, Samsung, Google, Berkshire Hathaway, they all have established offshore companies as their subsidiaries in many countries all over the world. Making use of favorable policies while still complying with them, these giants legally reduced their payable taxes by a significant amount.
The rise of a communication industry leadership professional : Iza Montalvo Orlando FL: Find your genius talent and incorporate it fully into your role in the business. Had I done that, I would have succeeded in more of the businesses that were started. More importantly, I would have been doing the one thing that I was built to do, loving it and creating results – using much less time, money, effort and stress. Working through adversity is one of the very best development experiences, one that better prepares you for success in the future. While everyone goes through some hardship, you never realize it’s building valuable personal and professional skills. Perseverance, change management, agility, resilience, humility and grit will equip you for success in senior leadership roles. Find additional details at Iza Montalvo Orlando FL.